Redesign and rebrand.

INDUSTRIAL

BRAND DESIGN

The Idea

Pulse worked with Filtec to completely rebrand and redesign their entire line of inspection machines for factory production lines. This new brand identity was carried through, by Pulse, to every facet of the company. From product design to printed material, we worked tirelessly to bring this new vision to life.

Process

INDUSTRIAL DESIGN
CONCEPT DEVELOPMENT
3D CAD DEVELOPMENT

PROTOTYPE DEVELOPMENT
BRANDING
LOGO DESIGN

Client

Introducing Curvature

One of the design challenges faced when developing the industrial design for Filtec Inspection Equipment was breaking industry standards. Large equipment such as this is typically very angular. Pulse incorporated a signature, unique curve into the Filtec line. This was no easy task!

Filtec Brochures

In addition to the product line and re-branding overhaul, Pulse had the privilege of designing several support graphics for Filtec including comprehensive brochures for two new products being launched: OmniVision3 and SUREtec.

Filtec One-Sheets

Pulse also created Product One-Sheets for every member of the existing Filtec line (all with new Pulse-designed logos to integrate into the re-brand).

Filtec Font

Finally, Pulse developed a fully custom Filtec Font. This font was then used in the creation of all Filtec product logos.