BLUESTAR BRANDING

CHALLENGE

To develop a new badge design for BlueStar appliance line.

PROCESS

Concept development, 3D CAD, prototyping, and manufacturing liaison.

BENEFIT

The introduction of a new and modern badge with size, finish and materials appropriate to the Bluestar appliance line.

RESULT

A badge with the contemporary look and feel to compete in today’s appliance market; a proud emblem in one’s home.