The results of this work is a collaboration between Robert Gadsby, a concept chef with restaurants in Houston, Los Angeles, Chicago and New York and the team atPulse Design Group. Our goal: to develop a new line of professional cookware.



Research done in kitchens in Los Angles with Mr. Gadsby to reveal the styles of professional cooking and observations of how they utilize their tools of choice.



Through a series of conceptual development, refinement and evaluation, we were able to create an effective way to communicate the NOE brand. Subtle details such as having the NOE logo reside just below the handle where the users thumb will come into contact with it during cooking.



A unique blend of traditional cast aluminum and molded Ultem combined with ergonomic balance enables this new line of professional cookware and the users confidence and distinctive results.