Pairing a high-powered gas cooking surface and a precise electric oven.
HOUSEWARES
CUSTOM UI
The Idea
This is a double, 48 inch range top, commercial oven for your home. Having worked with the refrigeration group on their flagship side-by-side refrigerator, and working with the marketing team on updating their branding, we were given the opportunity to collaborate with BlueStar again on their latest redesign of a restaurant-quality, performance-level oven range system.
The Dual Fuel’s unique two source cooking design required an equally unique user interface. Pulse designed the UI for the Dual Fuel series, including all flow documentation, all custom iconography, and all pixel perfect digital assets. Finding a balance of modernity and unobtrusive, clean design was the challenge for this application.
Process
INDUSTRIAL DESIGN
CONCEPT DEVELOPMENT
3D CAD DEVELOPMENT
USER INTERFACE DESIGN
MARKETING SUPPORT
Client
BLUESTAR COOKING
Precision is key.
Design of the Dual Fuel Range was done in parallel; the physical aesthetic of this flagship range and an equally considered user interface to drive its new functionality. We sat down with marketing so we could better understand what key notes they wanted to hit for the look of the product. What trends were they seeing in the space and what was their desired outcome for the Dual Fuel? To prepare UI development process we had multiple “brain dump” sessions with the engineering team who would eventually oversee programming the final interface. Lastly, we met with the BlueStar manufacturing team to talk about where they would like to see design exploration that could be carried through to other appliances within their line of products. Unique challenges of the interface design process included consideration of legibility in low light, extensive flow devoted to Shabbat settings, and regulatory standards regarding the number of “button presses” for specific functions.
