Pulse worked with Liquid Metal in conjunction with Chanel Brands on the development of this USB memory stick, meant to echo the twist of the ever-iconic Chanel lipstick. Just like a traditional lipstick dispenser, Pulse devised an internal mechanism that presents the USB device with a single 180 degree turn of the base.
3D CAD DEVELOPMENT
Beyond the surface.
This product goes far beyond utilizing the Chanel logo in order to convey a captivating illusion. When designing the Chanel USB, the Pulse team thought of the user and how they would interact with the product. From the moment someone uses the Chanel USB, they experience the same tactile luxury that they would when interacting with a traditional lipstick.