Redesign and rebrand.
Pulse worked with Filtec to completely rebrand and redesign their entire line of inspection machines for factory production lines. This new brand identity was carried through, by Pulse, to every facet of the company. From product design to printed material, we worked tirelessly to bring this new vision to life.
One of the design challenges faced when developing the industrial design for Filtec Inspection Equipment was breaking industry standards. Large equipment such as this is typically very angular. Pulse incorporated a signature, unique curve into the Filtec line. This was no easy task!
In addition to the product line and re-branding overhaul, Pulse had the privilege of designing several support graphics for Filtec including comprehensive brochures for two new products being launched: OmniVision3 and SUREtec.
Pulse also created Product One-Sheets for every member of the existing Filtec line (all with new Pulse-designed logos to integrate into the re-brand).
Finally, Pulse developed a fully custom Filtec Font. This font was then used in the creation of all Filtec product logos.