The Opti-Filter System is changing the future of agriculture.
INDUSTRIAL DESIGN
The Idea
Honored as one of the Best Sustainable Designs of 2023 in Fast Company’s Innovation by Design Awards.
Working with industry leaders and physicists at Opti-Harvest, Pulse Design Group designed the Opti-Harvest Opti-Filter System: Opti-Gro, Opti-Shield, Opti-Panel, and Opti-Skylight. While improving crop yield, this technology is focused on sustainability in agriculture, aiming to enhance the use of sunlight to produce crops more efficiently while conserving water resources and lessening the need for pesticides.
The Opti-Filter System is focused on sustainability in agriculture through the use of natural, scattered, red-enriched light across the product line. With 70% of the world’s freshwater being used for agriculture and water availability declining, this technology offers a sustainable solution for the long-term growth and productivity of crops. By utilizing the power of the sun and optimizing the light environment, the Opti-Filter System is creating a positive impact on the environment and supporting the farmers of vital crops.
Process
INDUSTRIAL DESIGN
CONCEPT DEVELOPMENT
3D CAD DEVELOPMENT
PROTOTYPE DEVELOPMENT
MANUFACTURING LIAISON
MARKETING SUPPORT
WEB SUPPORT
Client
OPTI-HARVEST
Opti-Harvest products are designed for multi-season usage (as compared to other single-use competitors) and are produced in conjunction with their partner Loop Industries. Loop Industries transforms previously non-recyclable waste PET plastic into high value virgin materials and is a proud signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. Allowing Opti-Harvest products to be manufactured in our specific PET material while maintaining sustainability throughout all aspects of the product life cycle.
Pulse worked closely with Opti-Harvest’s team while developing their product line. Early in designing, our team was sent prototypes with a white finish. Thinking this was the logical best hue for light reflection, we pursued this colorway at the outset. So how did Opti-Harvest end up in its signature red? Opti-Harvest’s physicists validated this color assumption and conducted electron spectrometer trials. They concluded that red could yield improved results. Red would provide the ideal, optimized light spectrum for growing plants.
Additionally, the red on this product line is so distinct, farms sporting Opti-Harvest products can be seen from SPACE, well, more specifically, Google Earth.
