The Medi-Cup Holder disguises the typical medicine dosage cup and “Takes The Scary Out Of Medicine”. The vibrant color and fun illustrations help put children at ease when taking medicine, while the internal ridges keep the dosage cup secure. The Medi-Cup Holder is compatible and adjustable to fit most cups on the market.
Following the design of the Cup itself, Pulse was thrilled to develop the packaging and website for this start-up brand. The Medi-Cup Holder’s packaging, crafted in a milk carton style, features a clever cutout window that showcases the product inside. This thoughtful design element provides the transparency that new parents seek when shopping for their children.
At Pulse, we believe that simplicity can be powerful. By focusing on a single product, we created a website that still feels rich and engaging, providing an immersive experience for visitors. Every element on the site was meticulously designed to highlight the unique features and benefits of the Medi-Cup Holder.
The site flows seamlessly, guiding visitors through the features and benefits, while illustrating the design of the product. Pulse made sure the website radiates the same warmth and reassurance that the Medi-Cup Holder brings to children when taking medicine.
We looked at trends in the parenting space.
Constructed of a natural substrate, this packaging reflects an organic feel that resonates with parents. While utilizing the product itself to add a delightful splash of color! Lastly, custom icons keep the packaging friendly and approachable while remaining informative for all moms and dads.
A single-product website with room for growth.
As a startup brand, Mother’s Everything needed a website that not only showcased their flagship product but also left room for future growth and expansion.
And we delivered just that!